As a PR professional, you always look for ways to deliver high-quality content faster. Prowly’s State of PR Technology in 2023 found that the most popular applications of AI in PR include idea generation (77.8%), content creation (72.4%), research (53%), reporting (10%), and monitoring (8%).
Enter Précis Public Relations, a PR-specific AI platform designed to revolutionize the industry. Précis PR was built by PR professionals for PR professionals. Précis users can securely upload their documents as context when generating content with any of the platform’s 40+ bespoke PR tools.
Want tools that will take your PR game to the next level? Here are a few of our favorites within Précis:
𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝗧𝗼𝗼𝗹: Crafting a compelling press release is an art form, but with Précis PR, it’s never been easier. Just input your key messaging points and watch as the AI generates a polished, attention-grabbing release in seconds.
𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗣𝗶𝘁𝗰𝗵 𝗧𝗼𝗼𝗹: Getting journalists to open your email is half the battle. Upload background information on a journalist, and Précis quickly crafts a personalized pitch tailored to their interests.
𝗛𝗼𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗧𝗼𝗼𝗹: When a crisis hits, every second counts. Input background on the situation to generate a holding statement that gets ahead of a story in seconds.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗼𝗼𝗹𝘀: Social media is critical for building buzz and engaging with audiences. Our social tools can automatically generate posts with a few inputs or even repurpose uploaded documents (blogs, op-eds, etc.) into social posts. From crafting the perfect tweet to providing relevant hashtags, Précis has you covered.
𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗧𝗼𝗼𝗹: To stay in business, you need business — and we all know how laborious a proposal can be. With Précis, upload your Request for Proposal (RFP), select your desired sections, provide inputs, and have a proposal ready in seconds, not days.
𝗘𝗺𝗮𝗶𝗹 𝗧𝗼𝗼𝗹𝘀: While emails may require less brainpower than other work, they are an essential piece of daily work. Précis creates professional, eloquent emails that otherwise consume valuable chunks of your day.
Of course, these are only a few examples of Précis Public Relations’ many use cases. The platform’s intuitive interface and constantly evolving feature set have proven to save 61% of time on tasks, according to Xenophon Analytics.
So why wait? Transform your PR game and unlock new levels of productivity and creativity—give Précis Public Relations a try. Your clients (and your sanity) will thank you.
The rise of generative AI has revolutionized content creation, offering brands unprecedented opportunities to engage and get creative with their audiences. However, as many companies rush to embrace this technology, a critical challenge has emerged: ensuring that AI-generated content maintains the unique voice and personality that define a brand’s identity. To truly harness the power of generative AI for personalized storytelling, brands must adopt best practices that prioritize authenticity, consistency, and resonance.
Maintain Your Brand’s Identity
The first step in leveraging generative AI for personalized brand storytelling is to establish a clear understanding of the brand’s voice, tone, and messaging style. This involves developing comprehensive brand guidelines that outline the key characteristics and values that should be reflected in all content, regardless of the channel or audience.
By providing the AI with a solid foundation of brand-specific information, companies can ensure that the generated content aligns with their established identity and resonates with their target audience.
Keep It Fresh
Another crucial best practice in personalized storytelling is to regularly feed the AI with a diverse range of relevant content, such as past successful social media posts, company blogs, customer feedback, and industry articles. This ongoing learning process enables the AI to continually refine its understanding of the brand’s voice and adapt to evolving trends and audience preferences. By maintaining a dynamic and up-to-date knowledge base, brands can ensure that their AI-generated content remains relevant and engaging.
Stay Vigilant
However, it is essential to recognize that generative AI is not a replacement for human creativity and strategic oversight. To maintain the authenticity and effectiveness of their storytelling, brands must strike a balance between AI-generated efficiency and human-driven originality. This involves establishing a robust review and editing process, in which employees assess the quality, relevance, and brand alignment of AI-generated content before publication.
By adhering to best practices that prioritize authenticity, consistency, and data-driven personalization, while maintaining a human touch, companies can unlock the full potential of this transformative technology to captivate their audiences and drive meaningful engagement.
It used to feel like PR, an industry with a limited suite of specialized public relations technology applications, had fallen behind the tech curve. But, generative AI has reshaped this sentiment in the industry. Research conducted by Xenophon Analytics in October 2023, however, revealed that while 89% of PR professionals believe in AI’s potential to transform their profession, only 8% are using it daily, with 58% reporting occasional use and 34% never using AI at all. On the contrary, a poll by Ahref found that 80% of marketers had already adopted AI tools in their content marketing strategies, and KPMG found that 41% of CEOs plan to increase their investment in Gen AI in the next year.
As we explore AI’s potential applications, PR practitioners must understand generative AI’s professional impact to retain a competitive edge and stay ahead of the curve.
Elevating Quality and Consistency
The use of generative AI in public relations technology provide numerous advantages that will revolutionize the profession:
- Efficiency and Speed: Generative AI can quickly produce rough drafts of press releases, pitch notes, and PR strategies. These initial drafts are coherent and contextually relevant, allowing PR professionals to efficiently refine and finalize their content.
- Crisis Management: Urgent situations require rapid communication, and generative AI offers quick turnaround times to draft essential documents based on proven crisis communication strategies.
- Content Enhancement: Generative AI generates compelling copy that impactfully conveys intended messaging and requires minor edits.
- Research Assistance: Generative AI transforms the way PR professionals handle data analysis. Instead of manually sifting through large datasets, generative AI streamlines research by generating summaries, insights, or key points from the datasets.
Practitioners Strategic Partner
Précis AI, builds generative AI platform for specific industries, the first being PR. Précis Public Relations offers a suite of PR-specific tools, that allow PR practitioners to automize tedious workflows and focus creativity and strategy. Précis’ technology addresses AI’s challenges, such as data security and privacy with a secure user Data Vault™, and will break down the barriers that have prevented AI’s adoption in PR.
As CEO and 35-year PR vet David Fuscus points out, “Précis Public Relations’ beta test results have been remarkable, with users experiencing productivity gains of 50% to 70% on client deliverable work.”
These substantial time and cost savings underscore the AI’s limitless potential in revolutionizing day-to-day PR work. Fuscus also emphasizes the importance of viewing AI not merely as an automated employee but as a strategic tool to collaborate with.
AI’s impact on PR is imminent. PR professionals should race to adopt tools like Précis PR to leave the AI revolution unsurpassed and unscathed in the AI revolution.